Cradle to Cradle Approach:

Yesterday’s cradle-to-grave system of creating, using or consuming, and discarding products is being replaced by a new way of thinking and operating. Greening IT is today’s hottest technology topic with manufacturers and customers alike looking for ways to reduce resource use and recycle existing products.

At Western Blue, an NWN Company, we’ve been providing green solutions for many years through virtualization, server consolidation, data center optimization, and energy management applications that quickly pay for themselves by significantly reducing energy, space and equipment needs. In addition, we have developed a complete internal packaging and equipment recycling program. Our closed-loop-or cradle-to cradle-approach includes efficient equipment purchasing from environmentally responsible manufacturers, carefully organizing distribution and returning old equipment and packaging into the production cycle.

We begin with close collaboration and comprehensive planning that enables our customers to buy only what they need. Whenever possible, we include consolidation, virtualization, optimization and energy management tools to reduce initial purchases and ongoing energy use. Whether a customer needs a single device or a full organizational solution, we carefully select equipment from leading, responsible computer and peripheral manufacturers. Our software and hardware support teams handle receiving through system configuration, carefully staging phased rollouts to minimize disruption. Finally, we remove all old equipment and packaging, wipe all data from hard drives, and take everything possible to recycling partners who recirculate raw materials back into the production stream. This cradle-to-cradle approach benefits our customers’ budgets and their peace of mind, while recapturing raw materials and returning them to the start of the production cycle.

The new bottom line to business adds the well-being of people and the environment into the economic equation. At Western Blue, we think that pencils out better for everyone-and for the future.